Results
Clicks1.12MSearch Console · 16 months
Impressions117MSearch Console · 16 months
Average CTR1.0%clicks ÷ impressions
Average position14.81 = top of page one
Monthly average = 16 months total ÷ 16. Real months vary; this is arithmetic, not a trend line.
The situation
A UK vehicle-scrapping service relied on a large programmatic page architecture, where templates generate pages at scale.
At that scale the template itself becomes part of the ranking strategy: weak templates multiply into thousands of thin pages.
What I did
- 01
Audit before action
Opened with an initial audit, a master analysis, and a site-drop technical analysis, then a prioritized action plan.
- 02
Manufacturer pages at scale
Built manufacturer landing pages at scale from content outlines and finalized their FAQs.
- 03
Market expansion research
Researched expansion into scrap yards, car breakers, and the Ireland market.
- 04
Technical hardening
Optimized robots.txt, Core Web Vitals, schema, and staging-domain linking.
- 05
Link profile cleanup
Cleaned toxic backlinks and ran outreach.
Disciplines involved
Programmatic SEOTemplate designTechnical SEOMarket researchBacklink auditOutreach