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Bibek Khatiwada SEO Strategist
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Available for SEO strategy & advisory Technical SEO Content systems Automation & AI search
SEO Strategist Open to opportunities

I build search systems that compound.

I’m Bibek Khatiwada, an SEO strategist who connects entity-based SEO, technical depth, content systems, automation, and reporting to help brands earn durable search growth.

Managed 50+ member delivery teams Built SEO tools and workflows
3+ YearsExperienceHands-on SEO strategy and execution
150+Projects deliveredAcross technical, content, and growth work
21.2M+Traffic scaleSearch Console clicks on a large site
6CountriesClients and teams supported worldwide
Systems-first search architecture

I turn research, execution, and automation into repeatable SEO growth.

From on-page and off-page SEO to n8n, Python, reporting, LLM tracking, and custom tools, I build the operating system behind sustainable search performance.

About me

I bring a systems mindset to every search problem.

My Bachelor of Computer Application foundation in programming, data structures, and algorithms shapes the way I approach SEO. I look for relationships between entities, pages, queries, systems, and business outcomes—not isolated checklist items.

Where I create value

  • Strategy that connects the whole site

    I map search intent, entities, page types, content depth, and internal links so the architecture supports the business.

  • Execution across the SEO journey

    I work across on-page, technical, off-page, content, local, e-commerce, reporting, and automation requirements.

  • Search that is ready for what comes next

    I use structured data, AEO, GEO, llms.txt, and LLM tracking to prepare brands for changing search experiences.

How I operate

  • I start with evidence

    I use Search Console, GA4, crawl data, analytics, and business context before I recommend a rewrite, migration, or campaign.

  • I make the work repeatable

    I turn useful insights into templates, rules, dashboards, scripts, and workflows that teams can actually use.

  • I report with context

    I explain what changed, why it changed, what I did, and what I expect to happen next.

  • I lead delivery

    I have managed and supported a 50+ member team across SEO, design, development, QA, and client communication.

Bibek Khatiwada overlooking Kathmandu
the person behind the systems

I’m Bibek Khatiwada, an SEO strategist who connects search, systems, and execution.

I’m based in Kathmandu, Nepal, and open to remote work. Over 3+ years, I progressed from SEO Intern to SEO Executive, SEO Specialist, Team Lead, and SEO Strategist. I’ve worked across 150+ projects, 100+ niches, 10+ live sites, and clients in six countries.

My Bachelor of Computer Application foundation in programming, data structures, and algorithms shapes how I solve SEO problems. I combine entity-based SEO, topical authority, technical audits, on-page and off-page execution, content systems, automation, reporting, and AI search optimization.

My leadershipI have managed and supported a 50+ member team across SEO, design, development, QA, and client communication.
My operating rangeI have handled 60+ client accounts concurrently while maintaining structured delivery and transparent reporting.
My technical sideI build n8n and Python workflows, Apps Script systems, plugins, extensions, crawlers, dashboards, and LLM-assisted tools.
My working styleI start with evidence, turn insights into repeatable actions, and explain the reasoning behind every priority.
career timeline
2021
SEO Intern

Built the foundation in on-page SEO, keyword research, and client delivery.

2022
SEO Executive

Expanded into off-page SEO, technical audits, and independent campaign management.

2023
SEO Specialist

Moved deeper into data analysis, entity-based SEO, and repeatable workflows.

2024 — now
RankMeTop · Team Lead → SEO Strategist

I progressed into end-to-end strategy across 150+ projects, 100+ niches, six countries, and a 50+ member team.

Research & method

I use research to make implementation more precise.

I combine SEO practice with programming, NLP, knowledge graphs, query processing, and AI-assisted search to plan work that is easier to explain and execute.

Published research

I study how search systems understand meaning.

I use ideas from NLP, knowledge graphs, query processing, and AI-assisted search to understand how engines interpret entities, relationships, and intent.

Cognitive SearchHow NLP, machine learning, and knowledge graphs change organic visibility.
Query ProcessingHow engines interpret, expand, and rewrite queries before ranking pages.
Frameworks in practice

I turn strategy into named, repeatable systems.

Query Deserves a PageDecide whether a URL should exist before writing content.
Entity–Attribute–ValueStructure pages around extractable relationships, not loose prose.
Answer Span OptimizationWrite the contiguous answer most likely to be surfaced.
Topical AuthorityMap the topic, build the cluster, and link it correctly.
Services

What I do across the SEO journey

I can own the strategy, coordinate the execution, build the supporting systems, and report the outcome—from the first audit to sustained growth.

01

Technical SEO

Fix crawl, indexation, rendering, structure, and speed issues across simple sites and huge inventories.

  • Crawl budget and index management
  • Canonical, redirect, and sitemap strategy
  • Core Web Vitals and JS rendering checks
02

Content Architecture

Design topical maps and pillar-cluster systems so content earns authority instead of competing with itself.

  • Search intent modeling
  • Content gap and entity expansion
  • Internal linking and page consolidation
03

Automation & Custom Tools

Turn repetitive SEO work into reliable workflows, scripts, dashboards, and internal tools that scale delivery.

  • n8n, Python, Apps Script, and Colab workflows
  • Custom SEO scripts, plugins, and extensions
  • LLM-assisted analysis and QA systems
04

On-page SEO

Titles, metadata, headers, internal links, URLs, schema, and search-intent alignment.

  • Search-intent mapping
  • Page-level optimization
  • Internal linking
05

Off-page & Authority

Build trust beyond the page through white-hat links, digital PR, citations, and brand signals.

  • Link-building campaigns
  • Backlink audits
  • Digital PR and outreach
06

Content Writing

Write useful, intent-led content that is clear for readers and extractable for search systems.

  • SEO briefs and copywriting
  • Pillar and cluster content
  • Answer-first content
07

Reporting & Analytics

Make performance visible through dashboards, KPI systems, and decision-ready reporting.

  • GSC, GA4, and Looker Studio
  • GTM and conversion tracking
  • Weekly and monthly reporting
08

AI Search & LLM Tracking

Monitor how brands appear across AI answers while improving their semantic and structured-data foundations.

  • AEO and GEO visibility
  • LLM prompt and answer tracking
  • Schema and llms.txt readiness
09

Local & E-commerce SEO

Grow local and commerce properties through GBP, location pages, collections, products, and Merchant Center.

  • Local SEO and citations
  • Shopify and collection SEO
  • Facets, feeds, and schema
SEO automation

Less repetitive work. More time for strategy.

I connect the SEO workflow from data collection to action, using the right level of automation for the job.

Automation stack

From n8n and Python to Apps Script and LLM workflows.

I build small, useful systems that remove repetitive manual work without turning the process into a black box.

n8nConnect APIs, spreadsheets, alerts, and approvals into repeatable SEO workflows.
PythonTransform crawls, queries, content inventories, and performance data into decisions.
Apps ScriptExtend Sheets and reporting systems with custom functions and scheduled jobs.
LLM workflowsSupport clustering, briefs, QA, entity extraction, and search-visibility tracking.
What gets automated

Automation across the SEO journey.

DiscoveryCompetitor collection, keyword normalization, crawl extraction, and opportunity lists.
ProductionBrief generation, content checks, internal-link suggestions, and schema QA.
MonitoringRank, GSC, technical health, AI answers, and anomaly alerts.
ReportingAutomated dashboards, client-ready summaries, and action queues.
Industries served

I adapt the system to the market.

I tune every campaign to its audience, business model, competitive environment, and the signals that matter in that market.

Healthcare / YMYL E-commerce SaaS Education Local services Home improvement Technology Real estate Law firms Wellness Finance Travel
clients across six countries
United Stateslargest client base
United Kingdomprogrammatic SEO
Canadagrowth campaigns
Australia · Ireland · South Africaremote delivery
My process

My process moves from evidence to verified growth.

I keep the process clear enough for a team to follow and rigorous enough to support real decisions.

1

Diagnose

Review Search Console, analytics, site structure, and technical signals to find what is actually limiting growth.

2

Architect

Map the topic, entity relationships, page types, and internal-link structure so the site has a coherent shape.

3

Implement

Apply the changes across templates, content, schema, crawl rules, and reporting systems.

4

Measure

Track gains, watch for regressions, and keep tuning the system as search behavior and algorithms shift.

Case studies

Selected work backed by Search Console data

Client names are confidential; the verticals, approaches, and Search Console metrics are real.

Case 01 Health / YMYL recovery

Recovered a large medical platform after a multi-update visibility drop.

Diagnosed the decline across core and spam updates, isolated duplicate-content risk, and rebuilt the recovery plan around content gaps, taxonomy, previously valuable URLs, and crawl-budget fixes.

Included Screaming Frog audits, Googlebot rendering checks, and preparation for AI-search readiness.
Hero metric21.2M clicksHealth / YMYL recovery in 16 months
Impressions1.47BSearch Console
CTR1.4%Average
Position7.3Average
Case 02 Programmatic architecture

Scaled a UK vehicle-scrapping service without letting pages go thin.

Built manufacturer landing pages from structured outlines, refined FAQs, and expanded into adjacent markets while tightening robots, schema, staging links, and backlink quality.

This is the kind of project where the page template itself becomes part of the ranking strategy.
Hero metric1.12M clicksProgrammatic scale in 16 months
Impressions117MSearch Console
CTR1%Average
Position14.8Average
Case 03 Shopify / e-commerce

Fixed crawl waste and rendering issues on a JavaScript-heavy Shopify store.

Reworked collection inventories, mapped product attributes, generated collection pages at scale, and enforced canonical, redirect, and pruning rules so crawl budget supported revenue pages.

Aligned dynamic schema and Merchant Center signals to keep the catalog understandable to search systems.
Hero metric449K clicksShopify crawl / rendering fix in 16 months
Impressions40.8MSearch Console
CTR1.1%Average
Position8.2Average
Case 04 Recovery and stability

I stabilized a large site and created a stronger growth baseline.

I combined technical cleanup, content improvements, and ongoing measurement to lift output and create a more stable organic growth system.

I focused on repeatable improvements rather than a short-term spike, with a clear step-change in early 2026.
Hero metric60.4K clicksRecovery and stability over 16 months
Impressions8.87MSearch Console
CTR0.7%Average
Position12.8Average
Case 05 Google broad core recovery

I rebuilt organic performance after a broad core update.

I diagnosed the drop, improved content quality and technical health, and rebuilt the foundation that allowed rankings and clicks to return.

I treated algorithm recovery as a quality and systems problem—not as a single-page fix.
Hero metric29K clicksAlgorithm recovery over 16 months
Impressions2.69MSearch Console
CTR1.1%Average
Position9.7Average
Case 06 Education platform

I sustained year-over-year growth through content and technical improvements.

I maintained a consistent content strategy and technical improvement cycle across the year, using performance data to prioritize the next opportunities.

The result was growth in both visibility and clicks while average CTR also improved.
Hero metric+74% clicks36.8K vs 21.1K year over year
Impressions+61%1.08M vs 672K
CTR3.4%Up from 3.1%
Position9Improved from 13.3
Case 07 New SaaS platform

I ramped a new SaaS platform into strong organic positions.

I used entity-based SEO and focused on-page optimization to establish a clear search foundation from the start.

Hero metric20.9K clicksNew platform over 16 months
Impressions859KSearch Console
CTR2.4%Average
Position6.9Average
Case 08 SaaS from launch

I built organic visibility into a new SaaS website from launch.

I aligned entity-based SEO, topical authority, on-page optimization, and technical foundations with search intent from the beginning.

Hero metric14K clicksOrganic growth from launch
Impressions301KSearch Console
CTR4.7%Average
Position7.6Average
Case 09 Medical research platform

I built topical authority for a specialized medical research platform.

I combined trustworthy content, on-page optimization, and structured topical coverage for specialized medical queries.

Hero metric7.7K clicksSpecialized medical niche over 16 months
Impressions136KSearch Console
CTR5.6%Average
Position15.5Average
Skills & tools

The toolkit behind the work

The operating system behind every campaign, from discovery and implementation to reporting.

Core strengths

Entity-based SEO Topical authority Technical SEO AEO / GEO llms.txt Crawlability Indexation Schema Local SEO E-commerce SEO On-page SEO Off-page SEO Content writing LLM tracking Team leadership Reporting Automation Google Business Profile E-E-A-T CMS migrations

Tools & custom systems

I work with Google Search Console, GA4, Google Tag Manager, Looker Studio, Screaming Frog, Ahrefs, Semrush, Microsoft Clarity, PageSpeed Insights, Sitebulb, Surfer, Frase, Keyword Insights, n8n, Google Apps Script, Google Colab, Python, SQL, APIs, browser automation, LLM APIs, ClickUp, Zoho, and Slack.

I’m also comfortable building the missing tool when an off-the-shelf platform does not fit. I’ve built scripts, plugins, browser extensions, crawlers, dashboards, prompt systems, and custom SEO utilities backed by a proprietary database.

I’ve worked across WordPress, Shopify, Wix, BigCommerce, Squarespace, Webflow, and custom CMS environments.

More results

More evidence from my work

These additional results show how I think about recovery, stability, communication, and delivery beyond a single case study.

Performance snapshot

Clicks60.4KRecovery + stability site
Impressions8.87M16 months
Position12.8Average

How I work with teams

I bring transparent communication, structured delivery, and calm ownership under pressure.

  • Cross-team collaborator

    I work comfortably with developers, content writers, designers, and stakeholders across time zones.

  • Update-aware

    I plan for algorithm shifts, not just against them.

  • Multi-account operator

    I have handled 60+ client accounts concurrently while maintaining delivery quality.

Start a conversation

Bring me the SEO problem. I’ll help turn it into a growth system.

Tell me what you’re trying to improve, what is getting in the way, and where you want to go next. I’ll bring the strategy, systems thinking, and execution experience to help make the path clear.

What I’m ready to work on

I’m ready to help with technical SEO, AI search, topical authority, or a full Search Console-led growth plan—from auditing and structuring the opportunity to shipping the work.

SEO strategy Technical audits Automation systems Team leadership