Where I create value
- Strategy that connects the whole site
I map search intent, entities, page types, content depth, and internal links so the architecture supports the business.
- Execution across the SEO journey
I work across on-page, technical, off-page, content, local, e-commerce, reporting, and automation requirements.
- Search that is ready for what comes next
I use structured data, AEO, GEO, llms.txt, and LLM tracking to prepare brands for changing search experiences.