Case 04 · Recovery and stability

Stabilizing a large site and building a stronger growth baseline

A large site needed to recover lost performance and then hold it, rather than chase a short-term spike.

Results

Clicks60.4KSearch Console · 16 months

Impressions8.87MSearch Console · 16 months

Average CTR0.7%clicks ÷ impressions

Average position12.81 = top of page one

Monthly average = 16 months total ÷ 16. Real months vary; this is arithmetic, not a trend line.

A large site needed to recover lost performance and then hold it, rather than chase a short-term spike.

01
Stabilize first
Stabilized performance before pushing for growth.
02
Lift output
Combined technical cleanup, content improvements, and ongoing measurement to lift output.
03
Step-change
Produced a clear step-change in early 2026.

RecoveryTechnical cleanupContent improvementMeasurement

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