Results
Clicks7.7KSearch Console · 16 months
Impressions136KSearch Console · 16 months
Average CTR5.6%clicks ÷ impressions
Average position15.51 = top of page one
Monthly average = 16 months total ÷ 16. Real months vary; this is arithmetic, not a trend line.
The situation
A new, research-based medical platform needed to earn trust in a specialized, YMYL niche.
What I did
- 01
Topical authority
Built topical authority for specialized medical queries.
- 02
On-page optimization
Optimized pages for the intent behind those queries.
- 03
Trustworthy structure
Structured the content to be clear and trustworthy for readers and search systems.
Disciplines involved
Topical authorityOn-page SEOYMYL contentNew-site launch