Bibek Khatiwada SEO Strategist
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Case 07 · New SaaS platform

Ramping a new SaaS platform into strong organic positions

A new SaaS project started from zero organic visibility.

Vertical
SaaS
Site
New SaaS project from a standing start
Window
16 months
Source
Google Search Console

Results

Clicks20.9KSearch Console · 16 months
Impressions859KSearch Console · 16 months
Average CTR2.4%clicks ÷ impressions
Average position6.91 = top of page one

Monthly average = 16 months total ÷ 16. Real months vary; this is arithmetic, not a trend line.

The situation

A new SaaS project started from zero organic visibility.

What I did

  1. 01

    Entity-based foundation

    Used entity-based SEO to establish what the product is and how it relates to its topic.

  2. 02

    Focused on-page work

    Applied focused on-page optimization to earn a rapid ramp into strong positions.

Disciplines involved

Entity-based SEOOn-page SEONew-site launch
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