Results
Clicks14KSearch Console · 16 months
Impressions301KSearch Console · 16 months
Average CTR4.7%clicks ÷ impressions
Average position7.61 = top of page one
Monthly average = 16 months total ÷ 16. Real months vary; this is arithmetic, not a trend line.
The situation
A new SaaS website was built with organic search as a launch channel rather than an afterthought.
What I did
- 01
Entity-based SEO
Defined the product's entities and relationships from day one.
- 02
Topical authority build
Planned and built topical coverage around the product's subject area.
- 03
Aligned foundations
Aligned the on-page and technical foundation with search intent.
Disciplines involved
Entity-based SEOTopical authorityTechnical SEONew-site launch