Several pages rank for the same query
Rankings swap between URLs and none of them holds a stable position.
Service
Entity-Based Architecture & Topical Maps
Design semantic topical maps and pillar-cluster systems so content earns authority instead of competing with itself. Knowledge graph triples, EAV modeling, and internal linking networks.
Signs
Signs this is what is holding you back
Content grows but traffic does not
New articles are published every month, yet impressions stay flat because they repeat existing coverage.
No clear page for a core topic
Searchers land on a blog post when they should land on a service, category or guide page.
Internal links follow the menu, not the topic
Related pages do not link to each other, so neither readers nor crawlers see the cluster.
What this service covers
- Entity-based & semantic SEO
- Topical authority architecture
- Topical maps & cluster strategy
- Entity-Attribute-Value (EAV) modeling
- Search-intent alignment
- Internal linking & directory consolidation
- Wikidata & Google Knowledge Graph alignment
- Content decay & cannibalization resolution
What lands on your desk
- Topical map with every planned and existing URL and its role
- Cannibalization report with a merge, redirect or keep decision per conflict
- Page briefs that list the entity, attributes, questions and links for each page
- Internal-link specification for templates and in-body links
- Rollout plan with the measurement for each phase
Method
Entity map to page roles
The same sequence every time, so each step can be checked.
1
Inventory the entities, attributes and questions the audience searches for, from Search Console, SERPs and competitor coverage.
2
Group them into topics and give every page one role: pillar, cluster, comparison, definition or conversion page.
3
Resolve overlaps: merge, redirect or reposition pages that share a role.
4
Design the internal-link plan so each cluster links up to its pillar and across to close siblings.
5
Publish in an order that lets each cluster be measured before the next one starts.
Proof
All case studies Where this has been applied
Search Console data. Client names withheld.
Questions
Common questions
What is a topical map?
A planned list of the pages a site needs to cover a topic fully, with the role of each page and how they link together. It replaces publishing articles one keyword at a time.
Do you write the content too?
I can write briefs and key pages, or work with your writers so the briefs are followed. The map is the part that should not be skipped.
How is this different from keyword research?
Keyword research lists queries. A topical map decides which page answers which group of queries and how those pages relate, which is what prevents overlap.
let's talk
Want this scoped for your site?
Start with the 3-step diagnostic. I reply with where I would begin and why.