Results
Clicks+74%36.8K vs 21.1K
Impressions+61%1.08M vs 672K
Average CTR3.4%up from 3.1%
Average position9improved from 13.3
Same period a year earlier Last 3 months
The situation
An established education platform needed growth that would hold across a full year, not a one-off spike.
What I did
- 01
Consistent content strategy
Maintained a sustained content strategy across the full year.
- 02
Technical improvement cycle
Ran continuous technical improvements alongside the content work.
- 03
Data-led priorities
Used performance data to prioritize the next opportunities.
Disciplines involved
Content strategyTechnical SEOPerformance analysis