Traffic dropped on a known update date
The decline lines up with a confirmed Google update rather than a site change.
No close match. Try a service, industry, case number or technical topic.
Systematic forensic recovery from Google broad core updates, helpful content penalties, and quality reassessments through site-wide quality re-architecting and taxonomy cleanup.
The decline lines up with a confirmed Google update rather than a site change.
Losses are spread across directories, which points at site-level quality signals.
Archives, tags, near-duplicate pages or outdated content make up a large share of the index.
Authors, sources, editorial policies or the organization behind the content are unclear.
The same sequence every time, so each step can be checked.
Overlay the traffic timeline with Google update dates and site releases to confirm the cause.
Segment losses by directory, template and intent to find where the damage concentrates.
Decide per segment: improve, consolidate, redirect or remove, and map every changed URL.
Strengthen trust signals: authorship, sourcing, about and editorial pages.
Re-measure by segment over the following months and adjust the plan.
Search Console data. Client names withheld.
It depends on the size of the problem and on when Google re-evaluates the site, often at later updates. Plan in months, not weeks.
Only where it has no value. Pages with demand and unique value are usually better improved or merged into a stronger page.
Only when there is clear evidence of a manipulative link profile. For most core update losses it is not the cause.
Start with the 3-step diagnostic. I reply with where I would begin and why.